Hello, my name is Seth Barkley...
I am a digital designer
About me
As as a creative with a fundamental understanding of business, I use thought-provoking designs to visually communicate in ways that elicit emotional response and drive action. My goal is to serve as a champion for the user, to create lasting experiences made for a world of mobile-first digital experiences. I make concepts more simple, more useful, more relevant, and more delightful - by design.
My design career spans over 15 years with experience ranging from single-owner start ups to multi-billion dollar global corporations. I’ve led projects ranging from simple web-based mobile applications to full corporate responsive website redesigns, full company rebranding, and everything in between. During my personal recess, I am an avid home brewer, retro arcade aficionado, wood worker, rider of bicycles, and assistant tee ball coach.
A few of my specialties:
- Responsive / Mobile-first Web Design
- User Experience
- Interaction Design
- User Interface Design
- Creative Art Direction
- Brand Marketing
- Visual Design
- Online & Campaign Strategy
- Consulting
Some of my work
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Sabre.com
Fully responsive corporate marketing website for the global technology & travel company. As part of the company rebranding and consolidation efforts, the redesign was the first step in merging four separate global business unit websites into one.
VISIT SITE VIEW DETAILS
- Multiple custom dynamic-content templates built for Wordpress to facilitate ease-of-use for content marketing, media, and product marketing teams
- Massive site content audit, information arcitecture, and consolidation effort to prepare site for global translation in several languages
- Led team on complete end-to-end design effort from wireframe to release
- Custom press kit templates for media to aggreate and share company news & promotional media
- Redesign led to a 31 percent increase in sessions and a 24 percent increase in page views year-over-year
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Reinvent Travel
Custom campaign microsite targeted at global online travel agencies (OTAs). This lead-generating site was designed and developed to facilitate the sales presentations used in pitching the Sabre offering and value to potential customers. The goal of the site was to replace the traditional power point presentations that were being used, and appeal to a younger, more tech saavy audience of global OTAs. The fully responsive site was designed to be mobile-first and leverages CSS animation.
VISIT SITE VIEW DETAILS
- Mobile-first and fully responsive
- Interactive timeline
- CSS animations
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Sabre Brand
Brand website including the brand guidlines, visual guidelines, writing guidelines, and related assets. This project was a part of the Sabre 2016 rebranding and visual reconciliation efforts to aling with Sabre Spark, the product visual framework
VISIT SITE VIEW DETAILS
- Fully responsive
- Click-to-copy HEX or RGB color palette
- Asset library
- Visual identity references
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Air Mechandising
Useful agent tool to quickly reference the current list of ancillaries and branded fares that airlines make available to book through the Sabre marketplace.
VIEW APP VIEW DETAILS
- Fully respsonsive
- Custom front-end user content management system
- Sabre Travel Network's most used digital asset
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Wearables Report
A simple embellishment on a wearables research report conducted by the Sabre Labs team.
READ REPORT
- Fully responsive
- CSS animations
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Revolution to stay relevant
Simple animated site for lead-gen and distubution of supporting visual assets related to the study.
VIEW PAGE
- Provided multiple page template comps for development
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Global Content Library
A simple web application that allows employees to reference the official company position on a myriad of popular industry topics. The content needed to be editable by a large number of communications employees and accessible by sales teams and public-speaking executives. The app allows for complete consistenty in company messaging.
VIEW DETAILS
- Fully respsonsive
- Uses Wordpress as CMS for ease-of-use and familiarity
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Wildroot Organic
A simple, but comprehesvie marketing package was created for this small business in the horticultural space.
VISIT SITE VIEW DETAILS
- Logo design
- Packinging design
- Event signs & banners
- Customized Squarespace theme and online store for the retail website
- Promotional swag
Connect
Let's chat. Use the links below and I will get back to you as soon as I can.
