Skills-based

Designing at Global Scale

Scalable UX Systems • Global Rebrand • Stakeholder Alignment

  • What I did: Led the consolidation of 20+ regional websites + digital assets into a unified global platform.

  • Impact: Reduced content management time by 30%, improved UX engagement by 25%, and laid the design foundation for a $627M IPO with a cohesive, modern digital brand.

Building Product; Zero to One

MVP Strategy • Product Design • UX/UI · SaaS

  • What I did: Co-founded + designed the end-to-end experience for a B2B SaaS platform helping decision makers manage software subscriptions they pay for.

  • Impact: Transitioned from no-code Bubble MVP to full-code (React/Node.js), secured $350K pre-seed funding, + onboarded beta users generating $14K ARR.

Coaching Founders on
Product + UX Strategy

UX Mentorship • No-Code Tools • Scalable Design

  • What I did: Advised early-stage founders on product-market fit, navigation strategy, and lean design.

  • Impact: Helped teams accelerate time-to-launch, reduce cognitive load, + present investor-ready prototypes.

Fostering Trust Through Transparency

UX Research • Stakeholder Collaboration • Digital Strategy

  • What I did: Interviewed global teams, facilitated workshops, + aligned digital experiences across 3 product lines.

  • Impact: Delivered a unified front-end experience + restructured content for clearer navigation + buyer journeys, directly influencing a 15% lift in demo conversions.

Crafting Modular Systems for Complex Teams

Design Systems • Atomic Design • Frontend Handoff

  • What I did: Fully implemented + integrated Sabre Spark EDL (scalable enterprise design system) for teams across five business units.

  • Impact: Standardized UX components, reduced redundant dev effort, and helped shift teams toward component-driven design workflows.

End-to-End Designer

Brand Systems • Rapid Prototyping • Business Strategy

  • What I did: Partnered with local businesses + startups to define, prototype, ship, + manage process.

  • Impact: Delivered high-conversion designs for teams with no in-house design; 90% of clients saw improved conversion or engagement within 3 months.

Diagnosing Organizational Burn + Blind Spend

Behavioral Design • Data Storytelling • Retooling

  • What I did: Designed a tool-usage visualization interface to help finance leaders understand actual vs. intended app usage and related spend.

  • Impact: Surfaced waste and churn patterns; led to significant potential savings for pilot customers within the first quarter.