Skill-based

Designing at Global Scale

Scalable UX Systems • Global Rebrand • Stakeholder Alignment

  • What I did: Led the consolidation of 20+ regional websites + digital assets into a unified global platform.

  • Impact: Reduced content management time by 30%, improved UX engagement by 25%, and laid the design foundation for a $627M IPO with a cohesive, modern digital brand.

Building Product; Zero to One

MVP Strategy • Product Design • UX/UI · SaaS

  • What I did: Co-founded + designed the end-to-end experience for a B2B SaaS platform helping decision makers manage software subscriptions they pay for.

  • Impact: Transitioned from no-code Bubble MVP to full-code (React/Node.js), secured $350K pre-seed funding, + onboarded beta users generating $14K ARR.

Coaching Founders on
Product + UX Strategy

UX Mentorship • No-Code Tools • Scalable Design

  • What I did: Advised early-stage founders on product-market fit, navigation strategy, and lean design.

  • Impact: Helped teams accelerate time-to-launch, reduce cognitive load, + present investor-ready prototypes.

Fostering Trust Through Transparency

UX Research • Stakeholder Collaboration • Digital Strategy

  • What I did: Interviewed global teams, facilitated workshops, + aligned digital experiences across 3 product lines.

  • Impact: Delivered a unified front-end experience + restructured content for clearer navigation + buyer journeys, directly influencing a 15% lift in demo conversions.

Crafting Modular Systems for Complex Teams

Design Systems • Atomic Design • Frontend Handoff

  • What I did: Fully implemented + integrated Sabre Spark EDL (scalable enterprise design system) for teams across five business units.

  • Impact: Standardized UX components, reduced redundant dev effort, and helped shift teams toward component-driven design workflows.

End-to-End Designer

Brand Systems • Rapid Prototyping • Business Strategy

  • What I did: Partnered with local businesses + startups to define, prototype, ship, + manage process.

  • Impact: Delivered high-conversion designs for teams with no in-house design; 90% of clients saw improved conversion or engagement within 3 months.

Diagnosing Org Burn + Blind Spend

Behavioral Design • Data Storytelling • Retooling

  • What I did: Designed a tool-usage visualization interface to help finance leaders understand actual vs. intended app usage and related spend.

  • Impact: Surfaced waste and churn patterns; led to significant potential savings for pilot customers within the first quarter.

UX, Design, + Research

Core Design Skills

  • UX + UI Design

  • Interaction Design

  • Visual Design

  • Information Architecture

  • Prototyping

  • Creative Direction

Systems + Strategy

  • Design Systems (Atomic Design, Hierarchies, Grids)

  • Brand + Marketing Design

  • Systems Thinking

  • Service Design

  • Go-To-Market Strategy

Research + Testing

  • User Research

  • Usability Testing

  • A/B Testing

  • Customer Journey Mapping

Performance + Optimization

  • Conversion Rate Optimization

  • Retention + Engagement Metrics

  • Data Visualization

Standards + Best Practices

  • Accessibility (W3C)

  • Mobile-First Responsive Design

Tech + Tool Stack

Design Tools

  • Figma

  • Adobe Creative Suite (incl. XD)

  • AI-Assisted Design + Generative AI

Dev + Web Stack

  • HTML / CSS

  • Tailwind

  • GitHub

  • Vercel

  • AWS

CMS + eComm

  • WordPress

  • Shopify

  • Webflow

  • Amazon (DTC)

Automation + No-Code

  • Zapier

  • Bubble.io

  • Typeform

Collaboration + Ops

  • Slack

  • Google Workspace

  • Keynote

  • Apple Ecosystem

  • Remote / Async Work

  • Project Management

  • Startup Go-To-Market Strategy

AI + Emerging Tech

  • Large Language Models (LLMs)

Generative Drive

Personal + Relational

  • Family

  • Parenting

  • Kindness

Creative Expression

  • Music + Long-form Content

  • Photography

  • Video Production

  • Memes

Hands-On Making

  • Gardening

  • DIY + Maker Culture

  • Classic Arcade Restoration

  • Craft Beer Home Brewing

Exploration + Play

  • Travel + Adventure

  • Gaming

  • Infinite Space

Mind + Meaning

  • Psychology + Neuroscience

  • Behavioral Science

  • Math

  • Sacred Geometry