Over the years, I’ve worked across UX, product, + brand strategy, leading design efforts that drive business impact, user engagement, + scalable systems. From global rebrands to early-stage SaaS launches, each project presented unique challenges; whether it was unifying a brand for an IPO, consolidating a fragmented digital ecosystem, or shaping a product from 0 to 1.

The following case studies showcase strategy, execution, + measurable outcomes from both PLG Startup SaaS (Priviom) + Global Corporate Enterprise (Sabre) environments.