Product, UX + Brand leader blending startup speed + enterprise scale. Hyper-focused on SaaS, AI + human-centered systems.
Case Studies
A more in-depth look at my enterprise work. How strategy, UX, + design systems shaped products at Priviom + Sabre. See how design solves problems + drives measurable impact.
Selected Projects
Typically smaller, local, + referral work focused on unified brand, a cohesive digital footprint + operational efficiencies. Thoughtful, user-centered solutions built for real-world use.
Knowledge + Curiosity
UX, Design, + Research
User Experience (UX), User Interface (UI), Interaction Design (ID), Visual Design, Information Architecture (IA), Creative Direction (CD), Prototyping, Design Research, Atomic Design, Hierarchies + Grids, Brand Marketing, Data Visualization, User Research + Usability Testing, A/B Testing + Experimentation, Service Design, Systems Thinking, Customer Journey Mapping, Accessibility & W3C Standards, Mobile-First Responsive Design, Conversion Rate Optimization (CRO), Retention + Engagement Metrics, Go-To-Market
Tech + Tool Stack
HTML / CSS, CMS (WordPress, Shopify), GitHub, Vercel, AWS, Tailwind, Figma, Adobe Creative Suite, Adobe XD, Google Workspace, Slack, Keynote, Typeform, Apple Ecosystem, Remote / Async Collaboration, Automation & No-Code (Zapier, Bubble.io, Webflow), AI-Assisted Design, Large Language Models (LLMs), Generative AI, Startup GTM Strategy, Project Management, e-Commerce (Amazon, DTC)
Generative Drive
Family, Garden, Typography, Symbolic Systems, Sketchbooks, Digital Collage, Visual Journaling, Analog Media, Printmaking, Photo Books, Classic Arcades, DIY Repair, Art, Sacred Geometry, Mythic Storytelling, Theology, Archetypes, Ancient Wisdom, Dreams, Field Recordings, Deep Listening, Poetry, Creative Devotion, Cosmic Curiosity, Memes, + Kindness.
Skill-based
Curated set of real-world projects organized by skill area. Each example highlights how strategic design thinking, UX execution, + cross-functional collaboration come together to solve complex problems + drive business outcomes.
“Creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”
Professional Summary
Seth Barkley is a strategic Principal Designer, Creative Director, + Co-Founder known for uniting UX, product, + brand strategy across startups + global enterprises. His work blends hands-on design leadership, systems thinking, + narrative clarity. Continuous iteration on zero-to-one SaaS products, scaling enterprise platforms, + shaping design systems that endure.