/ Product, UX, + Brand Leader
/ SaaS, AI, + Enterprise UX
/ Startup + Corporate Experience
Designing engaging experiences, scalable design systems, + impactful brand identities.
Specialized in bridging Product, UX, + Brand while focused on delivering high-performance solutions for both startups + global enterprises.
As Co-founder + Principal Designer of Priviom, Seth led the Product Design + early development process of a B2B SaaS renewal intelligence platform, securing $350K in funding + helping IT, Procurement, + Finance leaders optimize software spending through usage analytics, sentiment insights, + vendor performance tracking.
As Principal Designer, on the global brand team at Sabre, delivered an enterprise-wide UX + brand transformation, consolidating over 20 fragmented product-focused websites, implementing a global design system, + leading the company’s rebrand ahead of its IPO. His work enhanced Global Brand Strategy, UX Research, Enterprise UI Design, + Multi-language Content Governance.
CASE STUDIES
A closer look at my corporate work. How strategy, UX, + design systems shaped products at Priviom + Sabre. See how design solves real problems + drives impact.
SELECTED PROJECTS
Typically smaller, local, + referral work focused on unified brand, cohesive digital footprint + operational efficiencies. Thoughtful, user-centered solutions built for real-world use.
RESUME
A summary of over 25 years in Product, UX, + Brand Design, leading projects from early-stage startups to enterprise rebrands. View + savehgv y]\gymy most concise format.
KNOWLEDGE + INTERESTS
UX, Design, + Research
User Experience (UX), User Interface (UI), Interaction Design (ID), Visual Design, Information Architecture (IA), Creative Direction (CD), Prototyping, Design Research, Atomic Design, Hierarchies + Grids, Brand Marketing, Data Visualization, User Research + Usability Testing, A/B Testing + Experimentation, Service Design, Systems Thinking, Customer Journey Mapping, Accessibility & W3C Standards, Mobile-First Responsive Design, Conversion Rate Optimization (CRO), Retention + Engagement Metrics, Go-To-Market
Tech Stack + Tools
HTML / CSS, CMS (WordPress, Shopify), GitHub, Vercel, AWS, Tailwind, Figma, Adobe Creative Suite, Adobe XD, Google Workspace, Slack, Keynote, Typeform, Apple Ecosystem, Remote / Async Collaboration, Automation & No-Code (Zapier, Bubble.io, Webflow), AI-Assisted Design, Large Language Models (LLMs), Generative AI, Startup GTM Strategy, Project Management, e-Commerce (Amazon, DTC)
Generative
Drive
Family, Parenting, Gardening, Music + Long-form content, Math, Behavioral Science, Photography, Video Production, DIY + Maker Culture, Sacred Geometry, Travel + Adventure, Psychology + Neuroscience, Infinite Space, JWST, Classic Arcade Restoration, Craft Beer Home Brewing, Memes, + Kindness.
“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.”