Selected Projects
Wildroot Organic
Sustainability-focused family brand dedicated to organic gardening + regenerative practices. Early branding, product packaging, + strategy, creating a strong visual identity + consistent market presence for stewards of the garden.
barkleyYARD
A passion-driven consumer brand in the organic gardening space, focused on sustainable products, advocacy + education.
As the founder, was solely responsible for all aspects of the product + service-based entity, transforming it from concept to a commercially viable venture.
Ruach Organic Farm
Hands-on venture focused on sustainable agriculture + organic farming practices in in Far West Texas (Alpine, TX). As part of the founding effort, I helped cultivate both the land and the brand. Shaping everything from visual identity + product packaging to media storytelling + market strategy.
Presidio River East
Presidio River East was a strategic urban development project focused on creating a vibrant, community-driven space. I contributed to branding, visual storytelling, and design strategy to enhance its identity and market positioning.
Reinvent Travel
A mobile-first, fully responsive campaign microsite for global OTAs, replacing traditional slide decks with an interactive, CSS-animated experience. Designed to enhance Sabre’s sales presentations, it engaged tech-savvy audiences with a dynamic, visually compelling storytelling approach.
Wearables Report
An interactive take on Sabre Labs’ wearables research, enhancing the original report with engaging visuals and streamlined insights for a more intuitive, user-friendly experience.
Revolution to Stay Relevant
A global marketing campaign microsite for Sabre, educating customers on the importance of digital transformation in the travel industry. Designed to engage, inform, and drive industry adoption.
Air Merchandising
Useful agent tool to quickly reference the current list of ancillaries and branded fares that airlines make available to book through the Sabre marketplace. Fully responsive with custom front-end user content management system and reliably the most used digital asset for Sabre Travel Network during my time there.
Flight Fee Explorer
Mobile App (Gen 4-6 iPhone): Designed for Sabre Travel Network, this app helps travel agents and travelers compare airline ancillary fees, providing a clear, intuitive way to assess costs across carriers.
