Redefining SaaS Renewal Intelligence

From concept to first customer – Priviom was founded to tackle a growing challenge in the SaaS industry; businesses overspending on software due to lack of visibility into usage, costs, + renewals.

While many companies struggled with redundant tools, inefficient procurement, + auto-renewing contracts, Priviom provided a data-driven, product-led solution that empowered CFOs + CTOs to make informed decisions.

As Co-founder + Principal Designer, I was a player/coach in product strategy, UX/UI design, + brand identity, helping to build Priviom into an intuitive + scalable platform that seamlessly integrated with existing enterprise workflows.

Problem

With the rapid shift to SaaS subscriptions, companies struggle with:

  • Lack of Visibility: No clear picture of what software was in use across teams

  • Inefficient Renewals: Contracts auto-renewed without proper assessment

  • Redundant Tools: Overlapping applications with no centralized tracking

SMBs + mid-market companies, in particular, lacked the resources to manage software spend effectively, making automation + self-serve analytics critical for success.

Potential Solution

Priviom was designed to be self-serve from day one, enabling users to onboard quickly, derive immediate insights, + scale their usage over time.

Key Differentiators

  • Automated Data Collection: built browser extension that captures real-time usage data.

  • Instant Value Realization: AI-powered invoice extraction + spend categorization.

  • Scalable Onboarding: Low-touch, self-serve setup with guided workflows.

  • Network Effects: Embedded sharing features that encouraged internal adoption.

Go-to-Market

MVP Development + Iteration

  • Built first prototype in Bubble.io for rapid testing + iteration.

  • Shifted from no-code MVP to a scalable tech stack using RDS for performance optimization.

  • Developed an interactive dashboard that surfaced key SaaS spend + usage metrics.

Driving PLG Adoption

  • Frictionless Onboarding: Users could upload invoices + see immediate ROI insights.

  • Freemium-to-Paid Model: Initial insights were free, with deeper analytics behind a paywall.

  • Viral Loops: Encouraged cross-functional sharing of renewal insights within organizations.

Key Features Shipped

  • Tenant-based SaaS Catalog + Renewal Intelligence Dashboard providing real-time visibility into contract renewals

  • Sentiment Analysis Surveys automating AI-powered feedback collection

  • Usage Reports delivering real-time insights into actively paid applications + their user engagement.

Outcome

  • Raised $350K in pre-seed funding through Techstars + angel investors

  • Successfully onboarded Embark as a pilot customer, generating $14K in ARR

  • Helped early customers identify 15-25% in potential SaaS cost savings through renewal intelligence

  • Demonstrated product-market fit by securing interest from multiple mid-market IT leaders

  • Delivered strong early engagement, with over 60% of initial users returning to analyze spend trends

  • Validated PLG motion through steady self-serve signups + referral-driven adoption

  • $700K+ in Q124 Salesforce opportunities

Challenges + Learnings

Scaling No-Code MVP: Bubble.io provided speed but had limitations on scalability, requiring a migration

  • Customer Education: Many companies lacked structured SaaS spend data, making automated ingestion critical 

  • PLG vs. Sales-Led Hybrid: While initial traction was driven by self-serve, enterprise deals required human touch

Founder Exit

Priviom successfully transitioned from an idea to a data-driven, PLG-powered SaaS within a year. By focusing on automation, instant value realization, + frictionless onboarding, we created a scalable product from an idea that resonated with CFOs, CIOs, Professional Services + Procurement teams.

The early traction validated our vision, but due to a combination of tech + market uncertainty + funding constraints, our ability was limited to scale customer adoption quickly enough to secure the next round of capital investment. Despite early traction, world-class team + a strong product vision, runway wasn’t sufficient to bridge the gap between MVP validation + adequate sustainable revenue growth.

Priviom, Inc. ended regular operation in 2024.

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